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A primer on decision making : how decisions happen - March, James G.
A primer on decision making : how decisions happen - March, James G.
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James March provides a brilliant introduction to decision making, a central human activity fundamental to individual, group, organizational, and societal life. He draws on research from all the disciplines of social and behavioral science to show decision making in its broadest context. By emphasizing how decisions are actually made -- as opposed to how they should be made -- he enables those involved in the process to understand it both as observers and as participants
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